Listen for the workaround.
The workaround often reveals more than the official process. It shows where the system has stopped serving the people using it.
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About Rob Lee
Make complicated work simpler.
Rob is a former EVP of Operations who helps organizations make decisions, improve how work gets done, and carry change through to implementation.
A question Rob keeps asking
Can this be simpler?
Across his career—and in everyday life—Rob has returned to the same question: how can this be done with less friction? Fewer steps. Fewer clicks. Fewer handoffs. Less time spent working around the work.
He asks it while cooking, training, developing a product, shaping strategy, or helping a team redesign a workflow. It is simply how he looks at a problem.
Efficiency does not mean rushing or cutting out what protects quality, people, or sound judgment. It means removing what does not contribute, making the right action easier, and designing a clearer path from intention to outcome.
That is the purpose of Kimberley Consulting Group: help organizations make sound decisions, remove unnecessary work, and stay involved until the change is working in practice.
Operating principles
How Rob approaches the work.
Stay close to the work.
Strategy becomes credible when it reflects real constraints, real handoffs, and the experience of staff and customers.
Remove the unnecessary.
Question every step, click, handoff, and delay. Keep what protects the outcome; remove what makes good work harder than it needs to be.
Own the last mile.
A roadmap is not an outcome. Implementation, adoption, documentation, and handoff are part of the work.
Selected experience
Experience leading change at operating scale.
The digital focus is grounded in more than two decades of executive operations, multi-unit retail systems and merchandising, ecommerce, logistics, organizational integration, and technology modernization.
Operations responsibility across six functions as EVP and second-in-command.
Experience leading large, distributed teams through significant change.
Growth of a 10-location retail and social-enterprise network over three years.
Enterprise operations leadership
Served as EVP and organizational second-in-command with a $28M scope spanning six operating functions, organization-wide budgeting, five-year strategy, enterprise risk management, and board reporting.
Organization-wide enterprise risk management
Led the enterprise risk process across functions, connecting strategic, financial, operational, technology, people, and safety risks to executive decisions and board oversight.
10-location retail and logistics network
Launched ecommerce, redesigned logistics and procurement, and implemented Salesforce CRM workflows that increased procurement capacity 200%.
Multi-unit retail transformation
Led store operating systems, merchandising and brand strategy, scheduling, shrink, capital planning, and continuous-improvement work across both a 10-store network and a 19-store, $355M district.
Cloud, cybersecurity, and service modernization
Directed enterprise Microsoft 365, identity, device-management, cybersecurity, and support transformations affecting more than 200 people.
Retail, warehousing, construction, and office environments
Led safety and compliance across varied operating environments, introduced digital inspection and incident reporting, and achieved zero lost-time safety incidents for two consecutive years.
Lean Six Sigma Green Belt & MIT AI Strategy
Rob has applied Lean Six Sigma methods throughout operational and digital transformations—mapping work, removing waste and friction, measuring results, and building continuous-improvement habits. His Green Belt is complemented by MIT's AI: Implications for Business Strategy.
MyoMesh Technologies
Created a Canadian tech startup delivering health and wellness products to allied health professionals and individuals, including practice management, booking, documentation, and AI-enabled clinical tools.
Haven
Strategic consulting experience with a community food-bank organization, bringing mission, operating constraints, and stakeholder needs into the same decision process.
Mission Thrift
Invited speaking experience with a national mission-driven retail organization.
York University & University of Toronto
Presented to master's-level sustainability programs, bringing strategy, operations, sustainability, and implementation into the same conversation.
Why clients work with Rob
One experienced lead from decision through delivery.
Rob can work with leadership on the decision, with staff on the way the work actually happens, and with technology partners on implementation. Clients do not have to translate the same problem between separate strategy, operations, and technical teams.