Operations, systems, and implementation

Fix the workarounds. Build systems your team can use.

Rob Lee helps leadership teams understand what is slowing the work down, decide what should change, and put the right process or technology in place.

Discuss your challenge → Explore the work

Operator-led consulting · Based in Ontario · Working across Canada

MyoMeshLive product

From firsthand operational insight to a deployed Canadian practice-management platform.

20+ yearsLeading operations, teams, and transformation.

$28M scopeExecutive responsibility across complex operating functions.

100–200 peopleLeadership experience across large, distributed teams.

200% capacitySalesforce-enabled procurement and workflow improvement.

Flagship work

MyoMesh shows how Rob works.

MyoMesh Technologies is a tech startup created by Rob Lee. It delivers health and wellness products to allied health professionals and individuals, spanning practice operations, client booking, and clinical notes.

A forest road representing the path from an operational problem to a working system

Technology startupBuilt from a problem Rob saw firsthand.

MyoMesh · Canadian health & wellness

One operating system for the work behind a clinic or studio.

MyoMesh began with a firsthand problem: independent practitioners were piecing together complicated, disconnected software. Rob translated real workflows into a focused platform and a growing family of purpose-built companion apps.

Product and workflow strategy
Full-stack product deployment
MyoMesh Book client app
Standalone clinical notes
Connected notes workflow
AI and service integrations

Explore MyoMesh ↗ Read the case study

2537m · Ultra runningActive prototype

Adaptive training for the realities beyond the road.

A mobile-first trail and ultra-running training concept combining readiness, body signals, conditions, fueling, hydration, and training-plan adaptation.

Explore 2537m → Orbital · Personal UniverseIn development

A new digital product built around a personal universe.

An emerging application concept demonstrating early product framing, experience design, and the translation of an original idea into a buildable system.

Explore Orbital →

Ways to work together

Start with the problem. Build only what helps.

The work may involve process, technology, or both. It starts with how your organization operates today, where people are working around the system, and what needs to work better.

01 · DIAGNOSE

Systems & AI Opportunity Review

A focused review of your workflows, tools, data, risks, and highest-value opportunities—before a platform or vendor is selected.

Current-state ecosystem map
Prioritized opportunity roadmap
Clear recommendations and next steps

02 · IMPLEMENT

Operational Systems Sprint

Redesign and implement one important workflow, from client onboarding and service delivery to reporting and internal approvals.

Workflow and responsibility design
Technology selection or build
Launch, documentation, and adoption

03 · LEAD

Fractional COO & Technology Leadership

Senior operating ownership from a former EVP and organizational second-in-command who has led teams of 100–200 through enterprise transformation.

Executive operating cadence
Cross-functional implementation
Capability transfer to your team

How Rob works

Understand the work before choosing the tool.

Rob starts by watching how the work actually moves—including the workarounds, repeated entry, unclear decisions, and waiting. Then he simplifies the process and uses technology only where it genuinely helps.

Diagnose

See the actual work, bottlenecks, constraints, and decisions—not only the org chart.

Simplify

Challenge every step and shape a clearer workflow with the people who will rely on it.

Implement

Configure, connect, or build the practical system the work requires.

Transfer

Leave your team with ownership, documentation, and the confidence to operate.

Operating track record

Experience running complex organizations.

Rob's technology work is grounded in more than two decades of responsibility for people, budgets, stores, logistics, risk, and organization-wide change.

Executive operations & governance

$28M organizational scope

Served as EVP and second-in-command with responsibility for organization-wide budgeting, five-year strategy, enterprise risk management, board reporting, and six operating functions.

Ecommerce · logistics · CRM

10-location operating network

Launched ecommerce, strengthened logistics, and used Salesforce CRM to automate procurement and donor workflows—increasing procurement capacity 200%.

Retail systems · merchandising · strategy

19 stores · $355M district

Led retail systems and continuous-improvement work across store operations, merchandising, scheduling, shrink, and capital decisions—contributing to a 12% improvement in profit margins.

About Rob Lee

Rob has led the work—and built the systems.

Rob is a former Executive Vice President of Operations and organizational second-in-command. He has led teams of 100–200, organization-wide budgeting, five-year strategy, and enterprise risk management within a $28M operating scope.

His transformation experience spans multi-unit retail operations and systems, merchandising and retail strategy, ecommerce, logistics and supply chain, Salesforce CRM, technology infrastructure, cloud migration, cybersecurity, mergers, and new digital products.

Fractional COOEnterprise risk managementLean Six Sigma Green BeltMIT AI StrategyRetail operations & systemsRetail merchandisingRetail strategyEcommerceLogistics & supply chainSalesforce CRMTechnology transformationCertified health & safety

Start a conversation

What is your organization working around every day?

Bring the messy workflow, disconnected systems, stalled initiative, or digital idea. The first conversation is about understanding the problem and deciding whether there is a sensible next step.

Email Rob → Rob@kimberleyconsulting.ca 289-242-1893 Hamilton · Niagara · Greater Toronto Area · Across Canada